Sunday 29 May 2011

Yell for Yaelle


 When ethnicity meets accessories it really does create a bold statement. Take UK based luxury design brand Yaelle, which needs no introduction from me as they have already been featured on Vogue.com. Dedicated to creating bespoke hand drawn scarves that are printed on pure silk, the collection is glamorous and desirable. Featuring prints such as dragonflies, butterflies, hummingbirds, fish and my favourite – Russian dolls in a fantastic array of colours, the scarves are vibrant and unique.

Inspired by culture and the reward of feeling beautiful, the collection is a reflection of the designer behind the exquisite pieces. Having previously worked for both Matthew Williamson and Roksanda Illincic, this savvy lady is set to make her very own mark on the fashion world.

I personally love the Russian Doll motifs; I do get drawn to things that bring a feeling of nostalgia upon me. I’m sure you can all remember having Russian dolls dotted around your home as a child. I think it is fair to say that the entire collection has a vintage feel, and since they are all traditionally hand crafted, it is fitting to use the word unique when describing the collection.

For me, the icing on the cake is that each scarf comes with its very own little detachable charm in the design of a hamsa hand or a Russian doll. The hamsa hand is said to bring its owner peace, happiness and prosperity, lovely huh?
The mantra behind the scarves is to make women feel ‘beautiful, individual and glamorous’, and I really think that they will do just this.
View the collection at www.yaelle.co.uk
What is your favourite scarf? Join the discussion on Facebook.com/yaelle-ltd

1 comments:

yvonne goble said...

What a beautiful scarf, the Russian doll theme is very unique. The colours are beautiful.